Recent research suggests that 99% of problem-solving occurs outside of conscious awareness (Bargh, 2019). As a choice architect, learn how to engage unconscious choices in ways that feel organic and unobtrusive, thus empowering clients while subtly guiding their growth process. Training as a choice architect will deepen your understanding of behavioral economics principles such as cognitive biases, heuristics, framing effects, and decision-making design. This allows you to predict and influence how people will respond to various life challenges. Both traditional Ericksonian methods and modern research-based approaches will be taught, with a focus on maximizing potential through unconscious intelligence.
2025 REGISTRATION
$199
Registration Closed
Date/Time
March 12, 2025
9am – 12pm Pacific Time
Key Concepts:
Loss aversion
Nudge theory
Default participation
Yes-oriented contingencies
$199
Registration Closed
Date/Time
April 16, 2025
9am – 12pm Pacific Time
Key Concepts:
Gains seeking bias
Diderot reaction
Anchoring high
Hedonic treadmill
$199
Registration Closed
Date/Time
May 14, 2025
9am – 12pm Pacific Time
Key Concepts:
Under confidence effect
Anchoring low
Structuring negativity
Constraining progress
$199
Registration Closed
Date/Time
June 11, 2025
9am – 12pm Pacific Time
Key Concepts:
Dunning-Kruger effect
Choice justification
Overconfidence effect
Natural consequences
WHAT YOU WILL LEARN
At the conclusion of this course, students will demonstrate their ability to:
Define how choice architecture fits into the practice of partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Identify indications and precautions for the use of choice architecture.
Describe or identify ethical and legal guidelines for use of choice architecture in collaborative partnerships.
Describe or identify misconceptions about the use of nudges or framing effects to achieve compliance, inform clients about the nature of choice architecture, its relationship to personal liberty, and what to expect from this type of collaboration.
Identify and locate scholarly resources for increasing knowledge of emerging research in choice architecture.
Faculty
Dan Short, PhD
Dan Short is a licensed psychologist and the current Director for the Phoenix Institute of Ericksonian Therapy. He is the former Assistant Director at the Milton H. Erickson Foundation and has nearly thirty years of experience training members of the helping professions, which include medical providers, psychologists, counselors, life coaches, educators, and para-professionals. Dan is the author of numerous books and book chapters on the competency-oriented strategies of Milton H. Erickson, including the 2005 classic, Hope and Resiliency, which he co-authored with two of Erickson’s daughters. Dan maintains a private practice in Scottsdale, AZ, where he provides hypnotherapy, psychotherapy, and life coaching. Dan has conducted field work in the poorest regions of the world and is an affiliate of Hypnosis Without Borders. He conducts consultation groups for local professionals, provides supervision and training for professionals inside and outside the United States, as well as serving as visiting faculty at Ericksonian institutes across France, Italy, Spain, Mexico, and Japan.
HOW THE CLASSES WILL WORK
Each class will be 3 hours in length, held one Wednesday per month. Classes will be held from 9am – 12pm Pacific Time. The course format is a mixture of lecture, demonstration, and in-class experiential training with feedback. Principles and methods will be explored during interactive classroom discussions and group activities. Homework assignments will be used to increase skill acquisition, followed up by an end-of-class exam.
The classes will be streamed live using the Milton H. Erickson Foundation’s Zoom channel. It is recommended that registrants for the classes download the Zoom app. This app is available on the Google Play Store for Android; the App Store for iOS; as well as for Mac and PCs directly through their site at https://zoom.us/. Please note – you do not need to sign up for a paid account with Zoom to access our classes. You can sign up for a free account to access the stream via the links we provide.
If you are not familiar with Zoom, there are a lot of support resources, including tutorial videos on how to use the app. You can find these support documents here – https://support.zoom.us/hc/en-us
The classes will be also be held live in our downstairs training room. Parking is limited for our training. If you are attending live, we will email you more information on parking, doors opening, and location.
Each class will be recorded by the Erickson Foundation. Registrants will be able to view these class recordings for three months, which will be distributed with an English text transcript.
ATTENDANCE AND CLASS PROCEDURES
Please make sure that your name is displayed correctly in Zoom. We will use Zoom’s sign in/out tracking to verify your attendance. We will also be using a sign in sheet at the live class. If you have any questions about signing in or are having difficulties joining the class, please send an email to support@erickson-foundation.org.
During the class time, everyone will be muted upon entering the Zoom classroom. If you have any questions regarding class content, please use the chat function of Zoom to send your questions to the designated Q&A moderator. At the end of each class, we will answer any questions presented. If we do not have time to answer all the questions during the available class time, we will record a follow-up video and post that on the class review page.
CONTINUING EDUCATION ACCREDITATION
The Ericksonian Choice Architecture Program is open to professionals in a health-related field with a master’s degree or higher, and students currently enrolled in an accredited graduate program in a health-related field.
The Ericksonian Choice Architecture Program provides 24.0 hours of continuing education credit. Registrants of the Ericksonian Choice Architecture Program will receive one certificate per Module completed. No partial credit will be issued, registrants will need to attend every class in a Module to get a certificate. CE credit will not be given for any time spent watching videos. CE Credit is only given for sessions attended via live webinar and all sessions must be attended.
The Milton H. Erickson Foundation encourages attendees to contact their individual state licensing board if you have questions regarding eligibility of a course for continuing education credit prior to registering.
A.C.C.M.E.
The Milton H. Erickson Foundation, Inc. is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
A.M.A.
The Milton H. Erickson Foundation, Inc., designates this live activity for a maximum of 24.0 AMA PRA Category 1 Credits™ per level. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
A.P.A.
The Milton H. Erickson Foundation, Inc. is approved by the American Psychological Association to sponsor continuing education for psychologists. The Milton H. Erickson Foundation, Inc. maintains responsibility for this program and its content.
A.S.W.B.
The Milton H. Erickson Foundation, Inc, #1489, is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved as ACE providers. State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit. The Milton H. Erickson Foundation, Inc. maintains responsibility for this course. ACE provider approval period: 5/2/2024-5/2/2027. Social workers completing this course receive 24.0 continuing education credits per Level of training.
B.R.N.
The Milton H. Erickson Foundation, Inc., is approved by the Board of Registered Nursing in California to offer continuing education for nurses (Provider no. CEP 9376). This program is eligible for a maximum of 24.0 contact hours per level.
CA B.B.S.
Licensees with the California Board of Behavioral Sciences
The Milton H. Erickson Foundation, Inc is approved to provide CE’s by the NBCC and the APA in the state of California. As of 7/1/15, California BBS accepts CE hours from CE providers approved by either the NBCC or the APA for all license types per Title 16 California Code of Regulations (16CCR) § 1887.4.1 and § 1887.4.3
Florida L.C.S.W., L.M.F.T., L.M.H.C.
The Milton H. Erickson Foundation, Inc. is approved by the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling as a provider of continuing education (CE Provider #: 50-2008).
N.B.C.C.
The Milton H. Erickson Foundation, Inc. has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 5056. Programs that do not qualify for NBCC credit are clearly identified. The Milton H. Erickson Foundation, Inc. is solely responsible for all aspects of the programs.
NY L.C.S.W. and L.M.S.W.
The Milton H. Erickson Foundation is recognized by the New York State Education Department’s State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0304.
New York L.M.H.C.
The Milton H. Erickson Foundation is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0116.
New York L.M.F.T.
The Milton H. Erickson Foundation is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed marriage and family therapists. #MFT-0052.
New York Psychologists
The Milton H. Erickson Foundation, Inc. is recognized by the New York State Education Department’s State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0069.
NOTE: Please tell us if you are physically challenged and about any accommodations you require.
CONTINUING MEDICAL EDUCATION POLICY ON DISCLOSURE
The Milton H. Erickson Foundation is justifiably proud of the conferences and other educational opportunities it sponsors, taking care that the conduct of these activities conforms to the standards and principles of behavioral and medical sciences, thus insuring balance, independence, objectivity and scientific rigor in all its individually sponsored or jointly sponsored educational activities. All faculty participating in a sponsored activity and those who review and therefore are in control of content are expected to disclose to the activity audience all financial interest or relationships with ineligible companies. Ineligible companies are those whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients. Financial interest or relationships can include such things as grants or research support, employee or ownership, consultant, stockholder, member of speaker’s bureau, etc. The Foundation’s compliance with these standards assures that potential conflicts of interest are identified prior to our educational activities. The intent of this disclosure is to provide listeners with information on which they can make their own judgments. It remains for the audience to determine whether there are interests or relationships that may influence the presentation with regard to exposition or conclusion.
The Milton H. Erickson Foundation Board of Directors, Administrative Staff and the following presenters have indicated they do not have any financial relationships with an ineligible company to disclose.
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Commercial Interest: Defined as any entity producing, marketing, reselling, or distributing healthcare goods or services, used on, or consumed by patients. Providers of clinical service directly to patients are not considered to be commercial interests.
Conflict of Interest: Circumstances that create a conflict of interest when an individual has an opportunity to affect CME content about products or services of a commercial interest with which he/she has a financial relationship.
Financial Relationships: Relationships in which the individual benefits by receiving a salary, royalty, intellectual property rights, consulting fee, honoraria, ownership interest (e.g., stocks, stock options or other ownership interest, excluding diversified mutual funds), or other financial benefit. Financial benefits are usually associated with roles such as employment, management position, independent contractor (including contracted research), consulting, speaking and teaching, membership on advisory committees or review panels, board membership, and other activities from which remuneration is received or expected. An accreditation agency considers relationships of the person involved in the CME activity to include financial relationships of a spouse or partner.
Relevant Financial Relationships: Defined as financial relationships in any amount occurring within the past 12 months that create a conflict of interest. They are considered relationships with commercial interests in the 12-month period preceding the time that the individual is being asked to assume a role controlling content of the CME activity. There is not a set minimal dollar amount for relationships to be relevant. Inherent in any amount is the incentive to maintain or increase the value of the relationship.
Role or Activity: Employment, management position, independent contractor (including contracted research), consulting, speaking and teaching, membership on advisory committees or review panels, board membership, and other activities.
Compensation: Salary, royalty, intellectual property rights, research grant, consulting fee, speaker fee, ownership interest (e.g., stocks, stock options or other ownership interest, excluding diversified mutual funds), or other financial benefit.
DISCLAIMER
If the Milton H. Erickson Foundation (hereby referred to as MHEF) cannot hold the Ericksonian Choice Architecture seminars due to acts of nature, war, government regulations, disaster, civil disorder or curtailment of transportation facilitating other emergencies making it inadvisable, illegal, or impossible to provide the facilities or to hold the meeting, each prepaid attendee will receive a copy of related handouts and any other materials that would have been distributed. Fixed expenses will be paid from the pre-registration funds. Remaining funds will be refunded to pre-registrants. MHEF is not responsible for any other costs incurred by pre-registrants in connection with the Intensive Training.
The views and opinions expressed by presenters are their own and do not necessarily represent those of MHEF.
MHEF disclaims any responsibility for the use and application of information presented at this training.
CANCELLATION POLICY
All cancellations must be received in writing prior to the first-class session. Cancellation requests can be submitted to support@erickson-foundation.org. If the request is made 2 weeks prior of the first day of each class, a full refund will be granted. If the request is made within 2 weeks of the first day of each class, a $50 administrative fee will be taken. No refunds will be issued after the course begins.
CONTACT
Please contact support@erickson-foundation.org for inquiries.